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The Winner:
Sasha Afanasieva, Alessio Nunzi

The Idea:
Blubel - SatNav in a Connected Bicycle Bell

Blubel is a smart bicycle bell that guides cyclists simply and intuitively using a mix of sounds and lights. Cyclists no longer have to worry about getting lost or distracted on busy roads or having to pull out their phone while cycling; a quick glance at Blubel on their handlebars will indicate the next turn and the heading of their final destination. Powered by its smartphone app, Blubel learns from other cyclists and suggests the fastest, safest, and easiest routes. It also detects when the cyclist rings the bell in the presence of potential dangers, such as crossing pedestrians. Finally, Blubel can collect data on the routes the cyclist prefers and other aspects to improve its route calculation for the rest of the community.




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